Wednesday, 3 July 2013

Vision and Mission


Vision

To inspire and nurture the human spirit - one person, one cup and neighborhood at a time.

Mission


Mission statement: "The mission of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow."

  • Provide a great work environment and treat each other with respect and dignity.
  • Embrace diversity as an essential component in the way we do business. 
  • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of out coffee.
  • Develop enthusiastically satisfied customer all of the time.
  • Contribute positively to our communities and our environment.
  • Recognize that profitability is essential to our future success.

The People of Starbucks Coffee


The People.


Starbucks Coffee is diverse and significant. They are called partners, because it’s not just a job, it’s their passion. Together, they embrace diversity to create a place where each of us can be ourselves. They always treat each other with respect and dignity. And they hold each other to that standard.
Starbucks Coffee believe in treating their partners with respect and dignity. Starbucks Coffee are proud to offer two land mark programs for their partners:

comprehensive health coverage for eligible full‐ and part‐time partners and equity in the company through their BeanStock program.


Saturday, 29 June 2013

Who is Starbucks Coffee?


About Starbucks
Starbucks coffeehouses have become a beacon for coffee lovers everywhere.
They are passionate purveyors of coffee and everything else that goes with a rewarding coffeehouse experience. They also offer a selection of premium Tazo® teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. 

People come to Starbucks to chat, meet up or work. Starbucks is like a neighborhood gathering place, a part of the daily routine – and they couldn't be happier about it. Get to know them and you’ll see: They are so much more than what they brew.


Interesting Facts 

Starbucks is named after the first mate in Herman Melville’s Moby Dick.Their logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology.

Sunday, 23 June 2013

How Starbucks came to be.


Everyday in life, we go to work hopping to do two things, which are ; 

-having a nice cup of coffee and share with our friends


-help make the world a little better. :))
It was true when the first Starbucks opened in 1971, and it's just as true as today.

Starbucks Heritage

Back then, the company was a single store in Seattle's historic Pike Place Market. From just a narrow stone front, Starbucks offered some of the world's finest fresh roasted whole bean coffees. The name inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.
In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.
A year later, in 1983, Howard traveled to Italy and became captivated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.